Frozen In the Sales “Comfort Zone”
Nearly every day I face the challenge of the client [...]
Combining Technology With Face to Face
I think we all agree that technology has greatly reduced [...]
The Real Meaning of “Strategic Partnership”
I've recently learned that the term “Strategic Partnership” is very [...]
9 Marketing Facts That May Shock You
Here are some great marketing facts that you may not [...]
Are Your Customers Holding You Back?
About a year ago, I decided to transition to a [...]
Thinking Like Your Customer
Many times I talk with companies that have marketing programs [...]
Boating Industry Lagging In Internet Sales Race
Recently, I did some research on the level of impact [...]
Success Is Like Art….It’s All About “Perception”
Success has many levels. The truly successful marine sales people [...]
A Look In The Mirror At ABBRA Conference
Recently, I was asked to speak at the American Boat [...]
Is Your Website a “Hook Without a Bait”?
Over the past few years, I’ve watched boat dealer websites [...]